In a brilliant article in BillboardBiz, Hany Nada demonstrates how the music industry could in fact benefit from some of the business models used in videogames, and especially in MMORPG (Massively multiplayer online role-playing game).
First, the music industry should probably brace the fact that some people will never ever again pay for music.
The internet has savagely damaged some behaviours, and I agree it's too bad, and no HADOPI nor ACTA will change that: users just go deeper in the net and start using ways to go around blockades.
This is terrible but sock it to it.
Secondly, the music industry should have a clearer picture of who's who in the new ecosystem and what makes the numbers. Not everyone buys a CD, or download a track and not everyone is willing to even buy full albums no more. Still, some people do and the industry has seen worst years than 2012.
Third, and more importantly, the record industry might win big at looking at videogames or at...Las Vegas.
See, casinos know too well what makes people play, play and play: great rebates in hotels and the food is cheap. What makes the numbers ? Casinos have identify three kinds of...