Today, at 1pm London time, Icann (Internet Corporation for Assigned Names and Numbers) will announce the lucky winners and owners of what is a little revolution: new internet suffix and names are about to be unveiled.

Up to now, we all had to deal with only 22 suffix (.com, net, org, etc...) and countries (.fr, be, co.uk, etc...) and this has been very restrictive as all good ones seem to be taken (that is until someone comes and imposes newly made names like tweeter or instagram). But things are about to change and the internet is about to get boosted up again with brand new suffixes names that will surely open up alleyways of creativity (and bad.taste).

Icann has received about 2000 applications for the new TLD (top level domains) names and grossed about 250 million dollars doing so and no doubt there'll be huge battles on selling these names back to the companies who will try to not loose sights on the internet like they did back in 1992 when no one thought this thing will ever work...

So, expect names like yournewcar.nameofthecarcompanyhere or yummy.nutella or even yourbandsname.music and even more as the names will be available to all to buy sooner or...