Industrial music, once at the forefront of music innovation, has been comatose for quite a few years now and is self-feeding itself all the possible cliches associated with their hard image but sonic banality. Out of this desolated sea for inspiration, a few bands still strive on originality and electro act Psy'Aviah, from belgian label Alfa-Matrix, is one of them.
They have launch a very cool and friendly campaign against apathy and routine, that very same feeling that was once one of the elements at the birth of industrial music but they do it in such a great and warm way that it does transend all styles and genres and actually opens up their work to people they would have never reached in a hundred years.
This experiment is called Urban Sharing and consists of small packages being placed in the city. The packages have hand-written lettering on them, pushing people to take the packages and explore its content (a thank-you note for picking up the envelope and the latest CD from Psy'Aviah).
In their own words:
One of the main reasons behind the idea was that people often fall into routines, and forget to open their eyes ...