Best of 2011 (part 5): marketing, marketing...

The pie is getting smaller but there are more and more people wanting to have a share. Marketing is needed...
Bands, artists, you NEED to get on top of the new tools to get heard and seen.
Being great is one thing, sure, but making it known is essential.

Here are some of the articles we wrote about music and marketing this year...

Labels and artists desesperately need to go 2.0 if not 3.0... http://blog.kollector.com/?q=blog/how-structure-20-record-company
Are Facebook Pages working against bands and labels ? http://blog.kollector.com/?q=blog/facebook-shot
Crowdfunding is one way to go, yes http://blog.kollector.com/?q=blog/crowdfunding-way-go
It's all about making events http://blog.kollector.com/?q=blog/stageit-glimpse-future
From fans to superfans http://blog.kollector.com/?q=blog/manchester-orchestra
Gorillaz connects with Nike http://blog.kollector.com/?q=blog/gorillaz-converse
RIP Myspace http://blog.kollector.com/?q=blog/myspace-dead-or-just-very-very-ill
It's complicated http://blog.kollector.com/?q=blog/how-google-icloud-and-spotify-blur-game
New ways to approach new medias http://blog.kollector.com/?q=blog/new-bj%C3%B6rk-album-biophilia-opens-n...
Big time sponsors get into the game http://blog.kollector.com/?q=blog/rolex-occupy-arts