Very interesting article in "The Music Void" about the then-newly appointed Sony CEO Andy Lack who was under a charm attack from Steve Jobs trying to get the big guys at the top of the Majors into the Itunes frenzy.
Being the man he was, it wasn't too hard for Stve Jobs to seduce Doug Morris (Universal) and Warner (Roger Ames) as they seemingly didn't see all Steve wasn't in it for the Love of Music but for selling tons of Ipods and Apple computers and devices and that the real target was to sell Apple hardware, not music.
Andy Lack saw the tactic behing Turtleneck Man and wanted a percentage on all Ipod sales...That move alone, if followed up by Morris and Ames, would have changed the situation the music industry is in these days: the labels (and therefore, hopefully, the musicians) would earn on the sales of the machinery their music is played on. Sounds logical, no ? Well, it wasn't at the time and if Universal and Warner would have join cause with Sony, Apple wouldn't be today The Mother Of All Major Labels by now and the music industry would benefit from the digital revolution and not be a victim like it is now.
Today, Andy Lack is head of new media at Bloomberg and Doug Morris is....CEO at Sony.
the full great article by Wayne Rosso http://www.themusicvoid.com/2011/11/the-vindication-of-andy-lack/