We had a blog entry the other day about how the Y Generation sees very little evil at all into corporates funding artists. And maybe this is one of the ways Music can expand and grow: commercial companies seeing the benefits of being a sponsor. Just like in the Renaissance where artists were being able to survive and do their work thanx to rich benefactors...
In this case, Rolex his a sponsor for the Arts since 2002. More than 170 artists from different fildls (dance, film, literature, music, theatre and visual arts) have been assembled into doing a one year project between a mentor and his protege. People like Youssu N'Dour, Martin Scorcese or Peter Sellars have teamed up with youngs gifted artists and have interact with them for a period of at least 6 weeks, assembling new pieces or just communicating together...A bit like If Yoda a swiss watch was wearing to Jedi Padawan lessons to give :)
Brian Eno (universally known as a musical genius since Roxy Music to his work with U2 and others) has mentor Australian born artist Ben Frost (a post rock musician now living in Iceland) and together they made music, talked philosophy and arts....Here is a very interesting 5 minutes video about it : http://www.rolexmentorprotege.com/en/music/mentorship-2010-2011/index.jsp
The Rolex Fundation is always looking for artists to sponsor. You can introduce your proposal on their website.